Build lists around care, not just volume
Useful groups reflect real responsibilities: branches, departments, service teams, donors, volunteers, programme attendees and welfare follow-ups. Keep the list ownership clear and ensure people know how to opt out of promotional communication.
Community communication workflows
- Programme, service and event reminders
- Volunteer schedules and rehearsal changes
- Giving acknowledgements and pledge reminders
- Welfare, follow-up and first-time visitor check-ins
- Emergency notices and venue updates
The goal is not to send more messages. It is to make the message each person receives timely and relevant.
Make campaigns respectful
Promotional route rules and consent still apply to community communication. Use a Transactional message only for expected service or account information. Keep campaigns on the Promotional route, retain consent records and provide a clear response or opt-out route your team monitors.
Show boards and funders what happened
Delivery records make a communications process easier to audit. Teams can track what was sent, when it was sent and which recipient states were returned, then follow up on the exceptions that matter.
Answers before you start