Make every order status useful
An order update should say what changed and what the customer can do next. Do not make the customer decode internal warehouse language.
Common retail sends
- Order confirmation after payment
- Dispatch and out-for-delivery updates
- Delivery confirmation or collection reminder
- Back-in-stock alerts to customers who asked
- Promotional offers to opted-in audiences
Keep transactional order messages separate from marketing. A customer expecting a delivery update should not receive unrelated campaign copy in the same send.
Recover attention without creating noise
Promotional SMS works when the offer is relevant, the audience opted in and the message gives one clear next step. For abandoned carts, back-in-stock alerts and seasonal campaigns, frequency discipline matters as much as copy.
Use the Promotional route for marketing and maintain your suppression list. That is better for customers and safer for your sender identity.
Give support a delivery record
Store the order reference in your own system alongside the Sendozi message ID. When a customer says they missed an update, your team can inspect the message state instead of guessing whether it was composed, submitted, delivered or failed.
Answers before you start